Langsung ke konten utama

Empire of the Air : The Men Who Made Radio (0060981199)

The story of the invention of radio focuses on scientist Lee de Forest, brilliant recluse Edwin Armstrong, and RCA mogul David Sarnoff, who turned a basement discovery into a worldwide communications revolution Product details Format Paperback | 432 pages Dimensions 134 x 204 x 25.4mm | 340.19g ...
Posting Komentar

Vendere un'idea. Il consenso e la politica nell'era Renzi (9788831723183)



"Compagni e amici, sulla comunicazione come siamo messi? Quale lavoro state facendo su voi stessi? Come prepariamo le comparsate tv?". Così Matteo Renzi apostrofava gli esponenti del Partito democratico durante una direzione del 7 giugno 2015. Per il premier-segretario la comunicazione è da sempre al cuore della strategia politica. Ma come si costruisce e come si mantiene appetibile il "brand" Matteo? Quanto di quello che vediamo è vero? La giornalista del "Fatto Quotidiano" Wanda Marra, cronista politica, mostra in questo libro come funziona il vortice che, giorno per giorno, agitando passioni, aspettative e speranze collettive, porta alla costruzione del consenso intorno a un leader. Un "prodotto" frutto di moltissime discipline al lavoro simultaneamente: pubblicità, spin, comunicazione, moda, psicologia, sceneggiatura, marketing, storytelling, fotografia, giornalismo. Avvalendosi di più fonti, il libro si muove su livelli diversi: dai risvolti psicologici - quanto si è persone e quanto personaggi - a quelli sociologici - il riferimento a "modelli" e tendenze collettive -; dalla costruzione della propria immagine e del look, all'uso dei social media, soprattutto di Twitter, per dichiarazioni a metà tra l'ufficioso e l'ufficiale; dai video e le foto istituzionali sul sito del governo ai rapporti politici gestiti attraverso un mezzo apparentemente confidenziale come WhatsApp. Sullo sfondo un'ipotesi che si fa sempre più pressante: e se la politica fosse solo la punta dell'iceberg?


Product details

  • Paperback | 138 pages
  • I nodi
  • Venezia, Italy
  • Italian
  • 9788831723183


Download Vendere un'idea. Il consenso e la politica nell'era Renzi (9788831723183).pdf, available at ebookdownloadfree.co for free.

>DOWNLOAD NOW<

Komentar

Posting Komentar

Postingan populer dari blog ini

Regional Cultures in American Rock 'n' Roll : An Anthology (9781793515261)

Regional Cultures in American Rock 'n' Roll increases students' understanding of various musical genres by examining their cultural and geographical origins. Incorporating articles from writers, critics, and songwriters, the book covers rock 'n' roll from its roots in the 1940s through classic rock, garage bands, and thrash metal. The book is divided into five sections. Part I explores the roots of rock and how electric music was develope Product details Format Hardback | 220 pages Dimensions 178 x 254 x 14...
Posting Komentar
Baca selengkapnya

The Wicked Wit of Charles Dickens (0785833250)

Inside The Wicked Wit of Charles Dickens, readers take a journey into the classically humorous and almost goofy side of one of the most famous writers in world history. readers will find a timeline of Charles Dickens's Life, several short stories, a whole chapter of Dickens's bumblings, and quotes from some of Dickens's most famous papers. Dickens was a wonderfully smart child who excelled in school but became a victim of poverty. In his later years, this childhood of poverty would influence him greatly and a great deal of his material was based on this life. When his father was sent to prison, Dickens's mother and siblings accompanied his father and went to live inside the prison in one small room while Charles was sent into lodgings beside the prison and worked at a blacking factory. The Wicked Wit of Charles Dickenstakes Dickens's lovers through a history of some of his lesser-known stories and introduces the reader to a side of Dickens that may not have been...
Posting Komentar
Baca selengkapnya

The Old South's Modern Worlds : Slavery, Region, and Nation in the Age of Progress (9780195384024)

Before the Civil War, America's slave states were enmeshed in the modernizing trends of their time but that history has been obscured by a deeply ingrained view of the Old South as an insular society with few outward connections. The Old South's Modern Worlds looks beyond this myth of an isolated and backward-looking South to identify some of the many ways that the modern world shaped antebellum southern society. Removing the screen of southern traditionalism turns up new stories about slaves as religious missionaries, Native Americans as hard-driving capitalists, cotton cultivators as genetic scientists, proslavery politicians as nationalists, and planters as experimenters in sexuality. The essays gathered in this volume not only tell these jarringly modern tales of the Old South, they also explore the compatibility of slavery-the defining feature of antebellum southern life-and cultural and material markers of modernity such as moral reform, cities, and industry. The Old S...
Posting Komentar
Baca selengkapnya